Attention Houston-based readers of Quarter Mile Smile. You are in for a real treat. Professor Philip Bess from the University of Notre Dame School of Architecture will be in Houston to give a lecture at the University of Saint Thomas at 7:00pm this Thursday, April 23rd. You may recognize his name from a few articles posted in the Quarter Mile Smile Reading Room. Of note, he authored a very good two-part article in Public Discourse that makes an excellent case for urbanism and discloses some of the issues with sprawl. If you can find time in your schedule to attend this lecture, you will enjoy it. It is free and open to the public.
Author: Tamara Nicholl-Smith
All You Need is Love: Why Love is the Secret Ingredient in Marinara and Place Making – Part 2
If men loved Pimlico as mothers love children, arbitrarily, because it is theirs, Pimlico in a year or two might be fairer than Florence. – G.K. Chesterton
In my previous post, I spoke about how the prerequisite for creating any place worth dwelling in is love. I suggested that money without love will lead at the very least to mediocrity and at the worse to design atrocities that are often a violation of the spirit of a place and the people who live there.
South Bend, Indiana, is Pimlico
You have to love to see. When I arrived in South Bend, Indiana, in 2009, its citizens were the worst detractors of the place. The downtown had yet to shake a reputation it had earned a couple of decades prior for being a crime-ridden, unsafe place with little to do. A once glorious downtown had, through terrible urban planning mistakes, been reduced to pawn shops and low-end bars that emptied drunks onto the streets nightly.
And yet, a dedicated group had started loving the downtown years before I arrived, and happily, the city had put resources and money behind them. When I arrived, the old reputation was simply a bad myth waiting to be dispelled. Gone were the pawn shops, the wig shops, and the drunk bars. There were retail shops, restaurants, a pleasant streetscape with newly installed benches and flower beds. Many building facades had been restored through a very successful grant program. There were several popular festivals that brought thousands into the downtown regularly. But South Bend’s transformation was still in its early stages. Many storefronts were still vacant, many facades still needed rehabilitation, and the mega-mall in the next municipality, the one with all the stores that used to be in downtown South Bend, still proved to be a more powerful pull than the collection of stores the downtown had to offer.
Before long, I found myself falling in love with little South Bend, a place that had seen better days. And because I loved her, I could see the city’s potential, the better days ahead. And this seeing inspired my actions. When I walked down the street, the empty storefronts were not merely “empty,” they were an unrealized possibility. It was as though the empty shops were calling out to me to fill them the way a child calls out to a mother to fill her empty stomach.
I was not alone. The as-yet unrealized possibility of South Bend called out to a dedicated core of volunteers, business owners, and city employees. South Bend is turning itself around because people began to love her and continue to love her in spite of her unrealized potential. The historic and once abandoned State Theater in downtown South Bend has become home to a wonderful little brewery, a monthly market, and a series of interesting performances because people loved her and saw the potential. Downtown South Bend is abuzz with people every first Friday of the month because people joined together to create a fun monthly event that has grown in popularity since its bumpy inception. New residences are being built, the empty shops are filling up, and historic buildings are finally being rehabbed. The one-way streets that once directed traffic around the city like a raceway are finally being converted into two-way streets again, all because people loved South Bend and did not “move to Chelsea” — or in South Bend’s case, to the nearby town of Granger. In fact, people are finally moving to South Bend, not merely moving away or visiting during an occasional Notre Dame football game.
Note: South Bend is celebrating 150 years in 2015. The community has banded together to create a year-long slate of activities, celebrations, and projects. The concentration of activity will occur on the anniversary weekend, May 22nd. Find out more at: http://www.sb150.com/.
Galena Park in Texas is also Pimilco
I was recently in Galena Park, Texas, for a meeting. Now Galena Park is not the prime example that would come to mind when the subject is walkability. Galena Park is a small industrial city of just over 10,000 people located on the north bank of the Houston Ship Channel, a highly industrial area given over mostly to rusty ocean-going ships and the facilities to load and unload them. The most common way to enter Galena Park is via Clinton Avenue, a road which the industry in the area backs up onto as if it were a wide alley and not the main thoroughfare though the city. There is little landscape or streetscape to speak of, and the street must be constantly swept to keep it free of the debris common to any area that sees as much truck traffic as Galena Park. There are no restaurants of note in Galena Park — certainly no little gem just on the verge of being discovered by Houston foodies—no cute little clusters of shops or a neighborhood full of pristine expertly preserved historic period homes. And yet I would argue that Galena Park is not only loveable, but loved. And that because she is loved, she is changing.
After my arrival, I stood on the front lawn of Galena Park’s city government building in front of a metal torch mounted on a brick pedestal in the center of the lawn. The torch, a gift from the local American Legion over 50 years ago, used to house an “eternal flame” at its top, which long ago burned out and was never repaired, resulting in a very dead “eternal” flame. With the group that had assembled on the lawn to contemplate the location and design of a new monument to serve as a gateway to the city was a gentleman from the public works department. He spoke of the American Legion with pride. He pointed to a small out-of-the-way historic marker and began to share the history of the city and the important role its citizens had played leading up to the Battle of San Jacinto, those famous 18 minutes during which Texas was born with the defeat of General Santa Anna. This public works official became excited about the idea of incorporating the historic marker into the area by the new monument. Others spoke of incorporating benches by the monument for the frequent visit by the city’s senior citizens, and of wider beautification efforts planned along Clinton Drive which included fencing for industry and an ambitious landscaping plan. The group shared aspirations for a new city hall that would be worthy of the monument they were planning.
Galena Park is loved, of this I have no doubt. How many places can you think of where a town’s retired citizens show up at city hall just to visit, not because they need something, but because they like to go to city hall? We can say about Galena Park what G. K. Chesteron said about Pimlico: that, “If men loved Galena Park as mothers love children, arbitrarily, because it is theirs, Galena Park in a year or two might be fairer than Florence.” People right now, this moment, are loving Galena Park into beauty. I have no doubt, given what I know of the people I met there that, given half a chance, they will succeed. Unless, of course, someone who doesn’t love the place, who only wants to use it as a means to some other end, comes in and overrules them in a manner akin to a government bureaucrat taking possession of your child on the pretense that he or she knows better than you do how to plan for their future.
Photo Credit for top of post: Peter Ringenberg, South Bend, IN.
All You Need is Love: Why Love is the Secret Ingredient in Marinara and Place Making – Part 1
I promise you, there will be no guitars, no hand-holding, and absolutely no refrains from Kumba Ya in this post. I realize that love is not the most common word used in business or economic development. We speak of return on investment (ROI), leveraging resources, planning, and many other cerebral, grown-up type words I’m going to suggest in what follows that, although these words capture something important, perhaps they do not capture everything that is important, or perhaps even the most important thing about neighborhood development. Because I promise you, without love, it will be impossible to make your neighborhood, downtown, or city a place you will long to spend time in, let alone walk around,– which after all is the purpose of this blog: to facilitate the creation and maintenance of walkable places.
Like food, places are more than merely the sum of their parts. A good marinara is more than the proper ingredients added in the proper order at the proper time with the proper heat (or sunlight) applied. Ask any Italian cook standing over a stove adding seasoning to a simmering pot of marinara sauce, the recipe for which has no doubt been handed down for generations: he or she will tell you that the secret ingredient is love.
Places Actually Look Different When You Love Them
Imagine for a moment that you are in your mother’s attic, and you stumble across a dusty chest in the very back covered with cobwebs. You open the chest, and inside you find your grandmother’s tea tray, a tray you fondly remember from childhood. The tray would likely be tarnished, but what you are present to is not the tarnish, but the fond memories associated with that tray. You take the tray out of the attic, take it home, spend considerable time and elbow grease to clean it up, and then, not being much of a tea drinker, or much for formality, you mount the tray on your dining room wall. Absent love, you might have overlooked the tray or deemed the work necessary to bring it back to life too much trouble.
Often when we speak of buildings and other objects, we say that there is something worthy in that building or thing that makes it admirable. And yet, when it comes to a place, especially one that needs renewal, it is the love that must come first. Love allows you to see the bones of a place, the shining silver lining waiting to be uncovered.
G.K. Chesterton famously pointed this out in a comment he made about a small area in central London named Pimlico, quite fashionable now, which had fallen into decay in his day:
“Let us suppose we are confronted with a desperate thing – say Pimlico. It is not enough for a man to disapprove of Pimlico; in that case he will merely cut his throat or move to Chelsea. Nor, certainly, is it enough for a man to approve of Pimlico; for then it will remain Pimlico, which would be awful. The only way out of it seems to be for somebody to love Pimlico; to love it with a transcendental tie and without any earthly reason. If there arose a man who loved Pimlico, then Pimlico would rise into ivory towers and golden pinnacles… If men loved Pimlico as mothers love children, arbitrarily, because it is theirs, Pimlico in a year or two might be fairer than Florence. Some readers will say that this is mere fantasy. I answer that this is the actual history of mankind. This, as a fact, is how cities did grow great. Go back to the darkest roots of civilization and you will find them knotted round some sacred stone or encircling some sacred well. People first paid honour to a spot and afterwards gained glory for it. Men did not love Rome because she was great. She was great because they had loved her.”
Now go back, and read that passage again, but every time you see the word Pimilco, substitute the name of an area in the city or town in which you currently live that has fallen into decline and disrepair, or perhaps has never been anything but.
Love is easy when a place has already realized its potential. Perhaps at that point, what people mean when they say they love, say, New York, Paris, or Rome is that they enjoy it. Theirs is a passive love, a love based on consumption, not creation. This is quite different from the active love of a long-time civic volunteer or servant.
To Love is to See What is Right About a Place
Angela Blanchard, the CEO of Neighborhood Centers, Inc., a very successful community development corporation in Houston, Texas, often says: “You can’t build on broken.” She espouses an asset-based approach to community development. Her members do not walk into communities searching for what is wrong so they can fix it, they seek out what is right so they can build on it. They listen to the hopes and aspirations of the people who live there. Then her group seeks to help a community realize those aspirations by bringing the needed resources to the table. But the aspirations must come first, not the brokenness. You can’t build on brokenness. Love opens up possibilities that would not be visible to others.
Sure, Money Helps
While it would be naive to suggest that money is not necessary for such projects, and that love alone would be enough to create places worthy of our time, yet we have seen what unloved places look like even with a ton of money dumped into them. Think, in this regard, of the brutalist architecture of the 1960s or of the expensive housing projects launched with great fanfare that decayed and had to be dynamited within a generation because they had been built without love and were not lovely places.
The Absence of Love Leads to an Absence of Design
The 45 minute drive from Albuquerque, New Mexico, to Santa Fe is overall an enchanting experience. A driver will be treated to wide blue skies filled with white clouds so perfect they look as though they were painted on, stretches of terra cotta earth mounded into high plateaus, and traditional adobe structures set into the landscape that look as natural as the tall rocks and scrub trees. Then, here and there, thrown up on the side of the road in an offensive waste of finite materials will be unimaginative strip center after unimaginative strip center: low-slung, flat, faceless, and run-down structures selling conveniences, gas, electronic devices, etc. They are the architectural equivalent of litter in the park —a mar upon the landscape. Who but someone without love for anything other than money would build such structures so contrary to the spirit of the place in “The Land of Enchantment.”
Love and Marinara
Love is what animates the grandmother who carefully dotes over a pot of marinara, ensuring the necessary hours on the stove are set aside for flavors to blend, stopping by to taste, and add a dash of oregano, a splash of pepper, or an extra clove of garlic. So too it is love that animates the architect who spends time creating ornamentation to articulate, even celebrate, a doorframe, window, or a ceiling. It is these little details that provide the visual interest to the pedestrian, that odd, anachronistic creature this blog is in service to.
Let’s Make an Urban Fabric Pizza: Functional vs. Form Based Zoning
You’ve met them, those “food separatists” that cannot stand for one item on their dinner plate to touch another. A random pea rolling into the mashed potatoes is greeted with a look of distain, and gravy or any sort of escaped sauce that made its way off the meat might be the cause of apoplexy. Likely one of them was the inventor of the divided plate of the sort one sometimes sees in school cafeterias. A plate that keeps order, and peas in their proper place.
There are others that take relish in the unplanned and accidental combination of flavors that may take place during the course of a meal; who even actively engage in food combining, dropping leaves of their salad into their spaghetti and swirling peas into their mashed potatoes just to see what flavors might result. Regardless of whether you are a food separatist, a food combiner, or stand neutral on the subject, all will likely come to complete agreement in the case of a pizza. Who in their right mind, or even addled mind, would ask for a deconstructed pizza?
Pizza is defined by its particular combination of crust, sauce, cheese, and toppings. Even the pizzas of experimental cuisine adhere to this basic structure even if they swap out tomato sauce for pesto or mozzarella for goat cheese. If the crust were naked, the sauce, and meats or veggies were in a separate bowl, and the cheese melted on a separate plate, we would not find ourselves tempted to eat it. Or at the very least, we wouldn’t call it a pizza.
Pizza as Metaphor
It is for this reason, precisely because of the necessary mixing and combining that goes into a pizza, that famed architect and urban planner Leon Krier (often credited as the intellectual god father of the New Urbanist movement) has elevated the pizza from mere restaurant item to the official food mascot of New Urbanism. Krier makes use of the pizza to argue against use-based zoning.
While we see a deconstructed pizza as ridiculous and unappetizing, we have gone to great lengths to create deconstructed places. Before the advent of the car, towns and cities were created in such a way that the majority of daily needs could be met on foot. Work, groceries, clothing, schools, libraries, doctor’s offices, parks, playgrounds, and retail establishments were all within a 10 minute walk or within an easy street car ride. Large format, single family homes were down the road from duplexes and apartments.
Then along came use-based zoning. No longer could a corner store or neighborhood pub occupy the end of a residential block. Retail establishments needed to be grouped with other retail establishments. Office buildings and places of work were separated with other office buildings and places of work, so on and so forth. This grand sorting out of places by function was only made possible by the car. And while many people do have cars, this type of planning removed the choice and made having a car a necessity for many.
The Degradation of the Pedestrian Realm
The result on the visual quality of the pedestrian realm was not neutral. As the necessities of life became unreachable by foot, there was then no need to create retail and commercial buildings that had sidewalk appeal designed to draw in pedestrians to their place of business. So the loss of a multitude of functions within a walkable sphere also led to the degradation of the pedestrian realm itself. (See my Speed of Christmas post).
Zoning Based on use vs Zoning Based on Form
Often those who promote the creation of walkable places promote form-based code as a preferable alternative to use-based zoning. The proponents of walkability understand, just as the promoters of use-based zoning, that it does not work to have a big box store with a vast expanse of asphalt parking lot located next to a single-family home. But instead of prescribing against retail stores next to homes, form based codes prescribe the size that a building can be. They limit things like the height, width, length, and set-back and leave the use up to the owner. Since a Walmart cannot fit inside the equivalent of a three story brownstone, the effect is that Walmarts are not located next to houses, whereas, a small store or coffee shop could be.
Walkable Places are More Attractive Places. More Attractive Places Increase Property Values
By allowing a mixture of uses to flourish within a neighborhood, walkability becomes possible again as people have places to walk to. As people begin walking to places, businesses will take more care with their exteriors. And as a street becomes more attractive, it is not just the pedestrians that benefit. Andrew Burlson, a real estate developer and consultant with The Fourth Environment shows how in his presentation on the Net Attraction Framework that as a place becomes more attractive, it increases the property values for buildings and homes located adjacent to those attractive places.
Walkable Places Help Reduce Traffic and Infrastructure Costs
When every errand does not require a car, traffic volume decreases. Thus every car trip that is replaced by a pedestrian trip makes life more pleasant for those who still need to travel a greater distance by car. It also reduces the wear and tear on the roads. You would think by how enthusiastically we lay new roads and widen highways that they must be cheap to build and maintain, that perhaps cities and counties are getting a volume discount on the materials. But the truth is, roads are expensive. Expensive to lay and expensive to maintain. Thus creating more walkable places not only alleviates stress on traffic during peak times, but also decreases the burden on our roads.
So, let’s advocate for pizza and everyone can benefit, even those who prefer spaghetti!
Much has been written on the logic of form-based zoning and the repercussions of use-based zoning. See:
The Speed of Christmas: A Christmas Reflection
Despite what department store displays and online sale advertisements may suggest, the official season of Christmas begins on December 25th. It was for this reason I supposed this would be a good time for a Christmas post. And of course what could be more Christmassy than thinking about walkability? Well, plenty of things might be, but that does not mean we cannot find a perfectly good Christmas reflection in the topic. After all, during the time that Mary and Joseph happened upon the quaint little village of Bethlehem and found themselves in what would become the most significant stable in human history, they did not arrive by car or plane or train, but rather by donkey and on foot. The soon-to-arrive magi from the East traveled similarly.
Walkability and Main Street protagonists often speak about the connection between the way we design our commercial buildings and the mode of transit and speed we employ to approach those buildings. Steer off the highway on your holiday journey cross state lines to visit relatives in any one of a number of brown-sign designated “historic downtowns,” and it will not matter if the area is in Ohio, Texas, California, or New Jersey, these historic downtowns will all have similar elements. They will be composed of one, two, or three-story buildings, with modest set-backs from the sidewalk, plenty of on-street parking (parallel or angled) and wonderfully artful signs that either swing in the wind beneath colorful awnings or invitingly jut out from the sides of brick, stone, or wood buildings that have stood the test of time by virtue of the durability of their construction materials, the commonsense design adapted for the local climate, and the fact that the buildings themselves were lovable enough to inspire preservation.
A commercial building has a purpose distinct from that of a residence. In addition to being a pleasant place to be, a commercial building and its practical adornment (signage, awnings, and display windows) must serve to draw customers into its confines and then provide a pleasing enough space with which to encourage commerce. The charming downtowns of our historic past were constructed when customers travelled at much slower speeds than we do today. Customers arrived on foot, bicycle, horse, or perhaps even a Model T (which topped out at 45 mph, but was rarely driven at that speed). It is well known that the faster a vehicle is traveling, the larger the sign must be to do the work of drawing in customers. The modestly-sized signage typical of our historic downtowns would not stand a chance along a four-lane wide 45 mph road, let alone a highway. Potential customers would whiz by, not seeing the sign in time to react. Thus as we shifted to a more auto-centric society and paved fast connections between cities and states, commercial buildings and signage necessarily changed.
You can see this evolution along the storied and much-beloved old Route 66 (later to be replaced by wider, faster highways). As the cars got faster, the signs became larger, and the use of neon employed to draw customers in from further away. The buildings themselves often became a little larger and a bit more spread apart.
Drive along the highway of any major American city today, and you will be accosted by towering signs, taller than the buildings, blaring with bright lights and colors the names of their establishments, all clamoring to be seen at 65-70 miles per hour. As for the buildings themselves, there is often nothing beautiful or interesting about them, since it is not the beauty of the building, but merely the loudness of the sign, that is doing the job of drawing prospective customers inside. Thus the number and size of such signs has grown in size, competing with each other in garishness to be noticed, as the speed of travel has increased. The concession to the car is complete. When you pull off the highway, you are not greeted by an inviting storefront, but a sea of asphalt and white lines. And the shopping experience, rather than being a relaxed amble along a row of shops on Main Street, is often a fevered, fluorescent-lit experience.
It is not to say that today we cannot find new construction that matches the scale of historic downtowns. We do. We just rarely find them along highways or wide-laned roads. We find them along 20-25 mile per hour roads or tree-lined boulevards. Thus, as we endeavor to restore or create more walkable places, we will also be creating places that are by their very nature a little less rushed. And this may indeed be a very good thing. It often feels that we live our lives at the speed of highways. The reason is that we have designed our built environment to facilitate those speeds.
The season of Advent, a quiet contemplative time of waiting leading up to the glorious event that is the birth of Christ is experienced by many as a flurry of work-related Christmas parties, a frenzied hopping from physical or virtual place in search of the perfect gifts and in maddeningly long grocery store lines. Perhaps it is not only our places that should be designed at the speed of the pedestrian, perhaps so too should be our lives. The two are connected.
To read more about the effects of speed on commercial architecture and signage, check Main Street to Miracle Mile: American Roadside Architecture (title also listed in the reading room). To learn more about the common elements of historic walkable downtown commercial buildings, see The Buildings of Main Street: A Guide to American Commercial Architecture and Anatomy of Main Street.
The Power of a Pilot
Several years ago, while living in Albuquerque New Mexico, I conceived of a pun-inspired public art project. The project, entitled Rhyme and Meter, brought poetry and art together in the public realm. Excerpts of poems were affixed to downtown parking meters which were then painted by local artists as an illustration of the poem. In essence the parking meter became the page in a public book of poetry.
When I first started sharing the idea, it was hard for people to imagine. After all, they had never seen a parking meter covered with art and a poem. People liked the idea of transforming a disliked but-necessary part of the downtown parking infrastructure into a vehicle for beauty, but some people assumed that I would be executing the project as a clandestine effort conducted under the cover of night and not as a project fully blessed by the city’s mayor and head of parking.
They were wrong. But they were only wrong because I inadvertently stumbled across the power of the word “pilot” program, a term whose power I would later hear Andres Duany, the founder of the Congress of New Urbanism, espouse to a room full of urban visionaries.
The organization that made the Rhyme and Meter project possible and to whom I owe this happy discovery was the Downtown Action Team. They embraced the concept of adorning the downtown parking meters with poetry and art as part of a larger downtown revitalization effort. They not only allowed me to pursue the project under the umbrella of their organization, but also provided invaluable guidance. It was one of their members that suggested I scale back my initial vision of a 20 parking meter project to a four parking meter project and call it a “pilot.”
It would be much easier to get permission to paint four parking meters, they explained, than 20. The project would seem less threatening and thus less risky for city officials to support. If the meters turned out terrible, then they could easily be repainted. Since there was a strong potential for positive publicity and no cost for the city in undertaking the “pilot program,” permission was relatively easy to secure. Much to the surprise of many of my friends, the project was approved with little effort by the head of parking and the mayor’s office, despite a lack of strong buy-in.
While that stronger buy-in would be necessary for the larger project, which was to involve several blocks of painted poetic parking meters, only weak buy in was needed for the pilot project. The pilot would serve as a proof of the concept, inspiring others to get on board for the larger project. Four parking meters also required fewer resources in terms of paint, plaques, and the number of artists required. Since fewer resources were needed, this also meant I needed to convince fewer sponsors about the merit of the idea. We were also able to use to pilot as a way of experimenting with materials. We tested sign paint on one meter and auto paint on another. We tried a metal plaque for the poetry on one of the first four meters and painted the poem directly on another.
So in summary, pilots:
- Make it easier to secure buy in
- Typically require fewer resources
- Allow for course correction
- Help stakeholders visualize new ideas
While the famous architect and planner Daniel Burhan is often quoted as having said “Make no little plans; they have no magic to stir men’s blood,” there is also a problem when we develop creative, innovative projects that are never realized. Sometimes men are not willing to have their blood stirred, and at those times a pilot may be just the mechanism needed to make the vision immediate and clear.
I understand that not all projects will lend themselves to being piloted/ But since my discovery of the pilot, I have employed it time and again.
In the end, we launched our pilot with a media event that featured an unveiling and “meter reading.” Tim Durant, the ombudsman for the mayor at the time slipped down to the project site, took one look at all the members of the media present, the positive reception by the attendees, and promptly phoned the mayor to come on over. In an on-camera interview, the mayor said “Yes, we are planning on doing all of downtown.” I nearly fainted. My initial vision had only been for 20 meters. Thus sometimes a pilot can make your project bigger than you had initially planned. Over the next two years we rolled out two more projects bringing the total number of meters we completed to 25. No, I did not get to all the meters in downtown before I needed to move back to Texas for family reasons. But the power of a pilot made progress a possibility.
Transforming Empty Storefronts 1: Pop-up Shops
By Tamara Nicholl-Smith
When I began my work with Downtown South Bend, Inc. (DTSB) in the summer of 2010, there were five empty storefronts on the primary retail block in the downtown. The Holiday Pop-up Shop Program was the remedy we cultivated in cooperation with the redevelopment commission, private landowners, the real estate community, existing shop and restaurant owners, and a small band of volunteers.
Downtown South Bend main retail block in 2010.
The program offered start-up and established retailers no-cost short-term leases (November – December) in a downtown South Bend storefront through a juried selection process. Businesses were selected based on the following criteria:
- The appeal of their product mix to holiday shoppers,
- How well their concept worked in synergy with established full-time tenants,
- Their ability to add excitement to the festive holiday atmosphere through in-store events, promotions, and
- The quality of their proposed window displays.
DTSB promoted the locations and hours of the pop-up shops in conjunction with advertising and marketing of downtown holiday events and activities.
- To provide the retail density necessary to support current downtown retailers/restaurants.
- To build upon the success of existing downtown holiday activities.
- To leverage the opportunity and good will presented by the program to develop long-term lease prospects for the spaces.
- To shift the downtown retail narrative in the media and populace.
- Create hope in the midst of a recession through a successful short-term wins.
Through the juried application process the Pop-Up Shop Program gave DTSB a say in the downtown business mix, a decision usually left only to the real estate agents representing the building owners. This allowed DTSB to work from a cohesive overarching vision.
By lowering the barriers to entry to a brick and mortar storefront, local entrepreneurs had a way to test their ideas in the market place and determine if shop ownership was truly a fit for their lives.
Below are the documents we created to run the program. You are free to download them and use them as the basis for your own community’s initiative. There is only one catch, you must acknowledge the City of South Bend, and Downtown South Bend, Inc. as the source of inspiration for your project. That’s it. Otherwise, they are free!
- International Downtown Association Presentation:”Three Years of Holiday Pop-ups in Downtown South Bend – How We Did it & How You Can (Pop-up for the Holidays_IDA2012_FINAL)
- Prior Media: SelectedPressfrom2010Program
- Example Proposal: HolidayRetailProgram_2011Proposal
- Landlord FAQ: 2012_HolidayShop_FAQ for Building Owners
- Landlord Interest Sheet: Building Owner Interest Sheet_2012
- Applicant FAQ: 2012_HolidayPop-upShop_FAQ
- Participant Application: 2012_DTSBHolidayPop-Up_Application
- Participant Move-in FAQ: 2011_Holiday_Pop-Up_Move-in_FAQ
- Participant Agreement: 2012 Program Agreement Information
- Legal documents: Holiday Pop-Up_Lease_2012
Several of the pop-up shops remained and became permanent downtown businesses. Others, inspired by their positive experience returned at a later date, once an appropriate space was located.
Results by Year
- In 2010, one out of the four pop-up shops signed a lease and remained.
- In 2011, one of out the four pop-up shops, inspired by their success signed a lease and opened that spring.
- In 2012 three out of eight pop-up shops signed a lease and remained. An additional fourth shop found a permanent downtown location the following year.
In 2010, this empty storefront was transformed by Pop-Up Shop participants into a toy store and arts collective called Imagine That!
The rapid turn-round and intense amount of energy required to participate in the pop-up shop program seemed to favor the co-op model of business where many individuals, all with a stake in the game were involved. However, the permanent storefront seems to benefit from the single-owner model.
Solutions are contextual. The pop-up shop program was created out of a set of circumstances brought about by the recession. The program proved to be a necessary intervention when the usual tactics yielded no results.
We always considered the program a temporary measure. One day, we hoped, the country would no longer be embroiled in a recession. Real estate prices would rebound, retail sales would recover, families would stabilize in homes, and downtown would once again be a vibrant center of retail, restaurants, and cultural activities.
Indeed after four very successful years (2010-2013), the program in Downtown South-Bend is being discontinued in favor of a year-long business incubation program currently in development. Meanwhile, downtown South Bend is stronger than it was before the recession because of the number of people engaged in its successes, specifically the number of people who are NOT employees of Downtown South Bend, Inc. or the City of South Bend who stake some claim of ownership in the downtown, and who each day, through their own personal connections are ambassadors and defenders of a vibrant downtown community.
Perhaps most importantly, the program brought hope.
Photos from 2010 and 2011 pop-up shop grand openings.
- From 2010 Program: DTSB Offers Stores for Free, Tenants Selected, Shop Owners Test Waters, Program Exceeds Expectations, Pop-Up Proves Successful
- From 2011 Program: Consumers Offer Ideas for Pop-Up Program, Pop-up Program Asking for Applicants, Local Stores See Boost in Sales,
- From 2012 Program: Bicycle Gallery Becomes Permanent, Three Pop-Up Shops to Stay in Downtown, Pop-Up Shops Start to Take Shape, Pop-Up Shops Open
Other Pop-up Shop Programs
View the links below to see how other places have implemented their pop-up shop programs. Each was designed to address different challenges within distinctly different contexts.
- Downtown Promotion Reporter: Pop-Ups Made Downtown More Festive
- Denver: Pop-up Republic
- Downtown Pittsburgh: Project Pop-Up
Contact Tamara Nicholl-Smith through LinkedIn.
Note: Posts of this sort are intended to serve as a toolkit for those in the field. This post will be permanently linked from the Theory in Action page. If you know of other programs like this not mentioned in this post, please share them in a comment.
Welcome to Quarter Mile Smile
by Tamara Nicholl-Smith
Every morning, Monday thru Friday, I walk out my front door, descend the stairs to the parking garage beneath my Houston condo complex, and use my automatic clicker to unlock my black Hyundai Elantra with black leather interior and blue-lit dials. After an old fashioned turn of the key in the ignition, I emerge from below onto the street as if emerging out of the bat cave. From there it is a short drive to one of Houston’s many major highways.
When I maneuver my modest little car from the on-ramp onto nearby Highway 288, I am no longer merely a commuter; rather, I am transformed instantly into a competitor with thousands of others in a massive video game being played with very serious stakes. The aim of the game, in my case, is to make it the 20.8 miles from my home to my office in the Houston Ship Channel Region alive, and if all goes well, relatively undamaged, except for some seriously frayed nerves.
The obstacles and dangers are many. Cars wiz by like enemy missiles.. Erratic vehicles weave in and out of lanes; drivers repeatedly insist on traveling in my blind spot; trucks kick up rocks and other projectile objects and aims them at my windshield; and a on a regular basis vehicles of all sizes attempt to merge into my exact place on the road. My controls in this great video game are my steering wheel, accelerator pedal, break, and horn.
Along the way, I am reminded by a series of Texas Department of Transportation LED billboards, of how many have lost this game this year and given their lives over to the Texas freeways. It seems as though I am late at least one day every week because of a major wreck blocking one or more lanes of traffic. My first instinct is to be grumpy; my second is to realize that the wreck involved someone’s wife, husband, grandfather, grandmother, child, or best friend, a person that may now be gone to us forever.
And I then think, is it worth it? The daily freeway commute is a game of odds. It is not a matter of if someone will be hurt, but when, and what are the odds it will be me? I make the trek for now because I believe I am well placed in my current position. But I question whether I am not a bit touched in the head. I live within five miles of hundreds of jobs for which I am qualified, but I choose to join so many of my fellow Houstonians in the great, dangerous “freeway commuter game” each day.
Libertarians of a certain stripe extol the virtues of an auto-centric transportation infrastructure, declaring: “We Texans love our cars. We want to travel where we want to travel when we want to travel. We do not want to be beholden to a schedule.” I am not one to argue that we do away with freeways, roads, or even cars. But I will argue for options: options which can only come to us through changes both in individual behavior and in the way we build our cities and plan our infrastructure.
The freedom being extolled is a bit of an illusion anyway, given that there are certain times of the day when you can’t really get anywhere very quickly — not even ten yards in ten minutes. And as 5,000 people a month move to the greater Houston area, the reality behind the illusion is becoming clearer to anyone paying attention. How free is one’s movement when a trip that used to only take 10 minutes now takes 30? How many people, when given the option, would choose to spend one to two hours of their day in their car traveling to and from work (even bolstered by the very best of audio books) instead of spending that time relating to their family and friends, or volunteering in their communities for causes they deeply believe in? Very few, I would imagine.
And how truly unbound by schedule are commuters anyway? There is a reason for rush hour. Our schedules may not be set by a train or bus time table, but it often is set by our respective employers who command a schedule that drags us from our beds and out into the video game at a particular time each day. We each make a rational decision to go to and from work each day, but the sum total of all those “rational” decisions is an utterly irrational result: gridlock. None of us can get home for hours.
I am not one to rant without solutions, but I am also not so naïve as to imagine that at any time in the near future my city, famous for and proud of its spaghetti-like tangle of freeways and miles of low-density housing, is likely to transform itself into one noted for its high-quality, ever-present public transit system.
But what of those who would not choose the status quo? What of those who cannot drive at due to physical or financial inability? Should those citizens not be presented with another option? Do they not “rate” as people who also should have freedom, the same sort of freedom libertarians in their cars claim for themselves, all the while expecting everyone else to pay public money for wider highways to support that “right”?
Philip Bess, a professor of urban design a the Notre Dame School of Architecture argues in one of the essays I link to on this blog that we should consider it an obligation to provide as an option walkable, mixed-use, socio-economically diverse neighborhoods within which the majority of daily activities can be reached within a ten minute walk. Combine building patterns of this sort with the sort of well-placed transit options espoused by supporters of transit-oriented development, and we will have gone a long way to relieving pressure on our auto and truck-centric infrastructure and have moved to a more socially just distribution of options.
What of the behavior side? Those who study these matters say that a substantial portion of the congestion on the roads during rush hour consists of people running errands that have nothing to do with commuting to work or school. Perhaps a simple shift of the timing of errand-running might help, but the structural solution of providing for those needs in close proximity to residences would also be beneficial.
Technology should also have made possible many more options than we currently seem to be taking advantage of. With laptops, the internet, an easy access to video chat programs such as Skype, Face Time, and Google hangouts, it seems as though there should be less demand for people to be physically present every day of the working week at their offices. Granted, not all jobs can be done remotely. A cashier cannot “dial-in” to his or her job, nor can a stocker in a grocery store, a security guard, or a chef in a restaurant. Working remotely is mainly possible for office workers like me. Perhaps allowing just a day or two a week working from home would relieve stress on the roads (and in workers) without costing any productivity.
How many corporations with multiple locations have employees that live near one location, but whose job requires them to report to a much further location? How much of this movement is strictly necessary? How many companies could provide drop-in spots for employees to work a day or two a week from a location closer to their homes?
If Houston, and places like it, are to avoid the fate of Los Angeles, or even worse, Mexico City, it will be necessary to:
- Change the way we build our cities;
- Incorporate alternative modes of travel into our infrastructure (transit, cycling, walking);
- Come up with ways to motivate changes to our behavior and the way our work week is structured.
Essays and articles on this blog are meant to suggest ways in which we might begin to implement ideas to meet these goals. Future posts will link to or discuss solutions from the perspective of policy, design, behavior change, and high and low-tech innovation. While this project is a work in progress, already on this site you will find a wealth of resources:
- The Fellow Travelers page provides a listing of groups that have done serious hiking, research and projects related to creating quality places.
- The Reading Room links to articles and books that provide solid theoretical foundation, as well as examples and inspiration.
- If you need a practitioner, check out the Really Good Architects
We will be building out the content on all these pages, so check back often.
The inspiration for this blog is two-fold:
- To solve problems that arise from the way we currently build and get around in our cities;
- To create places that delight, nourish, and provide the context for us to be happy
Thus: The Quarter Mile (five minute walk) Smile!